trademarking titles for brands

A brands title is one of its main feature that sets it apart form other brands. Not only is it responsible for gaining consumers but helping them recognize the brand in the market. Therefore, it is highly important that a brand looks into the prospects of trademarking their title. As a copyright registration service usa you need to focus on trademarking titles for brands that are unique and out of the box. Only then will the business be able to set itself apart from others and be in the lead. How effective has it been for businesses in your opinion to trademark their titles?